Central Placements - brand launch
Klick Solutions were invited and successfully achieved the conception of a corporate image for a new Staffordshire based recruitment agency, Central Placements Ltd.
Dealing with permanent candidates only, and in purely professional roles, Central are moving away from the general perception of recruitment agencies, and more along the lines of what people believe they really should be.
When Central approached Klick Solutions to design and write an image that reflects who and what they are it certainly got the creative juices flowing to communicate effectively what the company stands for in an industry that is becoming increasingly overcrowded.
The launch included designing a logo, corporate literature and a website which had been designed and copy written by Klick after time spent researching the industry and discussing at length with Central Placements exactly what it was their brand was trying to achieve.
What it the target market and what message are we trying to put across are some of the questions Central Placements had to answer with the aim of pinpointing how they wished to be perceived by prospective clients and candidates alike. Recruitment agencies do not always have the best reputations and this was an obstacle that between them, Klick and Central had to overcome.
Central are also now providing a CV service for people who think that they may need to revamp what essentially is an advert for themselves. This professional service is available for a small fee, with a same day turnaround. If they wish to they can register with Central and will obtain their fee back.
The contemporary look and logo combined with the choicest copy has gone a long way to inspire the well-earned confidence in this high calibre and professional company.
Mark Adams, managing director of Central Placements is an experienced professional recruiter within the Midlands area and wanted his company to communicate effectively his beliefs of the professional recruitment service he feels is lacking and promises to deliver.
“Today’s recruitment market is very much candidate led and whilst most agencies obviously recognise this l believe particularly in the main stream high street sector they fail to deliver a personal service to the candidate”, says Mark.
“Many agencies surround themselves with bookings from clients however, we will focus our attention on the candidate and actively market them to prospective employers.
Initially the most important thing for us was how we market ourselves and l am therefore very pleased with how Klick Solutions grasped exactly what l wanted with regard to the conception of the brand”, added Mark.
I had an initial idea how visually l wanted the image of the company to look and Klick Solutions gave me superb advice and really impressed me with the work undertaken”, concluded Mark.
For more information on Central Placements:-
or call 01785 240400
