Fantastico - the children love it!
When the conception of a business idea sprung into reality for the owners of the Fantastico childrens play area in Kidderminster they enlisted the help of Klick Solutions to conceive a brand identity and work with them on attracting customers through there doors via a strategic marketing plan.
Fantastico is Spanish for you guessed it Fantastic and was the brainchild of familiies and close friends Rob Childs and Adam Barnes who recognised a gap in the market in Kidderminster for a childrens play area equipped with the finest range of equipment to keep kids entertained. Their joint appreciation of Spain lended itself well to choosing the name and it was left to Klick Solutions to conceive a colourful and easily identifiable logo that represented what Fantastico is all about.
Once the original identity was established and carried through right across the decorating of the play area and supporting material, Klick Solutions delivered a marketing plan of action that included PR, advertising and direct mail to help drive footflow.
Colourful fun images are used for all promotional material at Fantastico which represents totally what the brand is all about and is clear to see when you pay a visit their. The minute you walk through the doors both children and parents are met with a smile and friendly personas from the Fantastico staff.
Fantastico has established a reputation in Kiderminster for its attention to detail and highy quality of service illustrated clearly by the number of regular returning customers and especially those booking parties at the centre. It was therefore of key importance to the owners that with similar play areas in operation the USP being the facilities and service of Fantastico were communicated effectively.
Anyone who has enjoyed attending a party at Fantastico will lay testament to the fact that the attention given to all of the children and birthday boy/girl is second to none including the food, party games and overall experience.
Commented co owner Rob Childs: “Klick Solutions have done a marvelous job in firstly designing the concept of the logo and then consistently coming up with and delivering ideas to communicate our range of services through a number of different marketing initiatives”.
“We have no hesitation in recommending Klick Solutions to businesses who are looking for assistance in their marketing. They are very proactive and deliver inspirational and cost effective ideas to us which helps keeps our footflow healthy”, added Rob.
For more details on Fantastico, please contact them on 01562 69222.
